Aroopa respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, share, and safeguard your personal information when you interact with our website, services, or representatives. 

We are committed to ensuring transparency and compliance with applicable privacy regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other global privacy frameworks. 

1. Scope of the Policy: 

This Privacy Policy applies to: 

• Users who visit our website at https://aroopatech.com 
• Individuals who communicate with us through forms, chat, email, or social media 
• Clients, prospective clients, job applicants, and business partners 
• All other data subjects whose information we may process in the course of providing our services 

This policy does not apply to third-party websites or services that may be linked from our website. We encourage you to review their privacy practices independently. 

2. Categories of Personal Data We Collect 

We collect personal information in the following categories: 

a. Information You Provide Directly 

• Contact Information: Full name, email address, phone number, company name 
• Professional Details: Job title, department, business interests 
• Transactional Information: Billing details, purchase records (where applicable) 
• Customer Communications: Chat messages, support inquiries, survey responses 

b. Information Collected Automatically 

• Device Information: IP address, browser type, operating system, language settings 
• Usage Data: Time of visit, pages viewed, links clicked, referring URL 
• Cookie and Tracking Data: Session ID, preferences, analytics data (See Section 6) 

c. Information from Third Parties 

We may obtain data from: 

• Public databases 
• Marketing partners 
• Social media platforms (when you engage with our content) 
  
  

 3. Lawful Basis for Processing (for EU/UK Residents) 

We process your personal data under the following lawful bases: 

• Consent: Where you have given explicit permission (e.g., subscribing to newsletters) 
• Contractual Necessity: To fulfil our service agreements or respond to inquiries 
• Legitimate Interests: For internal operations, fraud prevention, analytics, and direct B2B marketing 
• Legal Obligation: When required to comply with applicable laws or respond to lawful requests 
  
  

 4. Purposes of Data Collection and Use 

We use personal data for the following purposes: 

• Service Delivery: To provide, operate, and support our services 
• Client Engagement: Responding to inquiries, providing quotes, client onboarding 
• Business Operations: Project planning, invoicing, internal reporting 
• Marketing and Communications: Sending updates, promotions, and newsletters (with opt-out) 
• Website Optimization: Understanding visitor behavior and improving user experience 
• Compliance and Risk Management: Fulfilling legal requirements and defending our legal rights 
  
  

5. Disclosure and Sharing of Personal Data 

We may share personal data with the following entities: 

• Service Providers: Hosting providers, email marketing platforms, payment processors 
• Analytics and Advertising Partners: Google Analytics, LinkedIn, or others for ad personalization and performance tracking 
• Business Transfers: In connection with mergers, acquisitions, or restructuring 
• Legal or Regulatory Bodies: To comply with laws, subpoenas, or regulatory obligations 
• Aroopa Affiliates: For internal administrative purposes across legal entities 

We require all recipients of personal data to maintain confidentiality and implement adequate security measures. 

 6. Use of Cookies and Similar Technologies 

We use cookies, web beacons, and similar technologies to: 

• Ensure website functionality and performance 
• Track user behavior and generate usage analytics 
• Personalize content and marketing messages 
• Remember user preferences 

You may manage or disable cookies via your browser settings. Certain site features may not function correctly without them. 

7. International Data Transfers 

Your personal data may be transferred and processed outside your country of residence, including in countries that may not have equivalent data protection laws. 

When transferring personal data internationally, we ensure appropriate safeguards are in place, such as: 

• Standard Contractual Clauses (SCCs) 
• Binding Corporate Rules (BCRs) (if applicable) 
• Adequacy decisions by the European Commission 

 8. Data Retention and Storage 

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, including: 

• Providing services or fulfilling contracts 
• Meeting legal, regulatory, tax, accounting, or audit obligations 
• Protecting our legitimate interests in case of disputes 

When personal data is no longer needed, we securely delete or anonymize it. 

9.  Data Security Measures 

We use a combination of administrative, technical, and physical safeguards to protect your data: 

• Secure data centers and encrypted connections (SSL/TLS) 
• Role-based access control and authentication protocols 
• Regular vulnerability assessments and backups 
• Employee training on data handling and privacy awareness 

Despite our efforts, no method of transmission over the internet is entirely secure. Please notify us of any suspected data breach immediately.

 10. Your Privacy Rights 

Depending on your jurisdiction, you may have the right to: 

• Access your personal data 
• Correct or update inaccurate data 
• Request deletion ("right to be forgotten") 
• Restrict or object to processing 
• Withdraw previously given consent 
• Receive a copy of your data (data portability) 
• Lodge a complaint with a supervisory authority (for EU/UK residents) 
• Opt out of targeted advertising and marketing communications 

To exercise these rights, contact us at compliance@aroopatech.com. We may request verification before processing your request. 

11. Privacy Rights for California Residents (CCPA/CPRA) 

Under the California Consumer Privacy Act (CCPA), California residents have additional rights, including: 

• The right to know what personal information is collected, used, and shared 
• The right to delete personal data (with some exceptions) 
• The right to opt out of the sale or sharing of personal information 
• The right to non-discrimination for exercising privacy rights 

To submit a request, contact us via email or phone [insert details]. 

We do not sell personal data in the traditional sense. 

 12. Children’s Privacy 

Our website and services are not directed at children under 13 years of age. We do not knowingly collect personal data from children. If we learn that we have collected data from a child without proper consent, we will delete it promptly. 

 13. Changes to This Privacy Policy 

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we do, we will revise the “Last Updated” date at the top of this page. 

We encourage you to review this page regularly. In case of material changes, we may notify you through the website or by direct communication where appropriate. 

14. Grievance Redressal 

If you have any concerns or complaints regarding the processing of your personal data or this Privacy Policy, you may contact: 

Aroopa Inc. 
Website: https://aroopatech.com 
Email: compliance@aroopatech.com 
 Phone: 732-582-0699
Address:  116 Village Boulevard, Suite# 200 Princeton, New Jersey – 08540