Sales and Marketing Specialist – Web Development, Custom Software Solutions & IT Consulting
Chennai | Full Time

We are a leading IT company based in the United States, specializing in Web Development, Custom Software Development, and IT Consulting services. We are currently seeking a dynamic and results-driven Sales and Marketing Specialist based in India to help us expand our customer base, manage new business development, and drive sales outreach for our cutting-edge technology solutions. This role will be key in generating leads, creating new accounts, and maintaining a strong sales pipeline across all of our services.

Key Responsibilities:

  1. Sales Outreach & Lead Generation:
    • Conduct targeted outbound sales efforts to generate leads, identify new business opportunities, and qualify potential customers.
    • Leverage various platforms (email, LinkedIn, cold calling, etc.) for effective sales outreach.
    • Develop and maintain a pipeline of prospects, ensuring consistent follow-ups to move leads through the sales funnel.
  2. New Account Creation:
    • Identify key decision-makers in businesses needing web development, custom software solutions, and IT consulting services.
    • Establish relationships with potential clients through personalized communication and effective sales tactics.
    • Secure meetings or product demos with prospects to convert leads into active clients.
  3. Pipeline Management:
    • Utilize CRM tools to manage and track sales activities, customer interactions, and opportunities.
    • Work closely with the sales leadership team to provide regular updates on pipeline status and sales forecasts.
    • Monitor the progress of deals, ensuring timely follow-ups and overcoming obstacles in the sales process.
  4. Market Research & Competitor Analysis:
    • Research industry trends, competitors, and target markets to help refine sales strategies.
    • Understand customer pain points, business needs, and technology challenges to effectively position our web development, software, and IT consulting solutions.
  5. Collaboration with Marketing Team:
    • Work closely with the marketing team to develop targeted campaigns, email content, and sales collateral to support lead generation efforts.
    • Share insights on customer needs and pain points to help refine and tailor marketing strategies.
  6. Reporting & Analytics:
    • Provide regular reporting on sales performance, including outreach efforts, pipeline health, and conversions.
    • Track key performance indicators (KPIs) and adjust strategies as needed to achieve sales targets.

Key Skills & Qualifications:

  • Proven experience (2+ years) in sales, lead generation, or business development, ideally in the IT services, software development, or IT consulting industry.
  • Familiarity with CRM systems (e.g., Salesforce, HubSpot, Pipedrive) and sales automation tools.
  • Excellent communication skills, both written and verbal, with a strong ability to build rapport and establish relationships.
  • Experience in outbound sales, including cold emailing, cold calling, and social media outreach.
  • Knowledge of web development, custom software development, IT consulting services, and technology industry trends.
  • Strong organizational and time-management skills to manage multiple leads and accounts simultaneously.
  • Ability to work independently, take initiative, and drive results.
  • Self-motivated with a positive attitude and a passion for technology sales.
  • Bachelor's degree in Business, Marketing, or a related field is preferred.

Why Join Us:

  • Opportunity to be part of a rapidly growing IT company with a focus on innovation and providing top-tier IT solutions.
  • Competitive salary with performance-based incentives.
  • Work remotely from anywhere in India.
  • Gain exposure to international clients and cutting-edge technology solutions.
  • Collaborative and dynamic work environment with opportunities for career growth.

Click here to apply for this position.

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