We are seeking a skilled and dynamic SaaS Marketing Manager/Lead/Specialist to join our growing team. The ideal candidate will have a passion for digital marketing and SaaS products, and will be responsible for developing and executing marketing strategies to drive customer acquisition, engagement, and retention.

Key Responsibilities:

• Strategy Development: Design and implement comprehensive marketing strategies for SaaS products to increase brand visibility, lead generation, and customer retention.
• Lead Generation: Create and manage campaigns to attract new leads and convert them into paying customers through various channels (PPC, SEO, SEM, content, email, etc.).
• Content Marketing: Develop content that educates and engages prospects through blogs, case studies, white papers, webinars, and videos.
• Customer Journey Mapping: Collaborate with the sales and product teams to define and optimize the customer journey from acquisition to retention.
• Campaign Management: Manage the execution of multi-channel marketing campaigns, track performance, and optimize based on data and feedback.
• SEO/SEM: Lead SEO and SEM initiatives to increase organic search rankings and drive high-quality traffic.
• Analytics & Reporting: Use analytics tools to track campaign performance, analyze data, and provide insights to drive decision-making.
• Brand Development: Ensure consistent branding across all marketing materials and digital channels.
• Product Launches: Work with cross-functional teams to plan and execute successful product launches.
• Market Research: Stay up-to-date with industry trends, competitor activity, and customer needs to inform marketing strategies.

Key Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in SaaS marketing (2-5 years depending on the role level).
• Strong understanding of inbound marketing, content creation, SEO, SEM, and lead generation strategies.
• Proficiency with marketing automation tools (HubSpot, Marketo, etc.), CRM software (Salesforce), and analytics tools (Google Analytics, etc.).
• Excellent communication and copywriting skills.
• Ability to analyze data and derive actionable insights.
• Experience with A/B testing and conversion rate optimization.
• Ability to work in a fast-paced, agile environment.

Preferred Skills:

• Experience in B2B SaaS marketing.
• Knowledge of growth hacking techniques and performance marketing.
• Experience with product marketing and positioning.
• Graphic design or video editing skills (a plus).

Why Join Us:

• Be part of an innovative, fast-growing SaaS company.
• Collaborate with a passionate, cross-functional team.
• Opportunities for growth and career advancement.
• Competitive salary and benefits.

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